Corporate analysis research paper for Marvel Entertainment Essay

Research and Discussion Topic studio apartment Entertainment & Media NetworksImagine time traveling within the last few decades even present day and asking a young boy who he looks up to the most, or who he wants to be when he grows up. Unsurprisingly, he would blurt out, Spiderman, iron out Man, or The fabulous Hulk These superheroes are only a few of the thousands of inspirational characters admiration Studios has created in the last 70 years. admiration World Wide Inc. is a media and entertainment-based company with an emphasis on consumer products, gaming, and film production. This company was founded in 1939 by Martin Goodman who initially called Marvel, durationly amusings (Wright). In the 1940s not only did convictionly Comics ( presently Marvel) create superhero fantasies they too expanded into a wider variety of stories, including horror, westerns, funny animals, mysterious crimes, war comics, jungle tales, romance, and even Bible and free rein stories. This tren d for genre expansion started to decline when the company noticed a huge consumer interest in their superheroes. They started to focus on turning normal misfit people into super natural creatures. Giving hope and design to children, they, too, can be educe super. Unlike rival comics that based their superheroes on perfection, glamour, and staying within national borders. Marvels stories dealt with political issues, diversifying their savior of choice, and educating their audiences.When it comes to technology Marvel has expanded its horizons exp onentially since its first comic books in the tardily 1930s. For Marvel, technology in the creation of films has been the trigger for their upward mobility of success. From using flipbooks to bring movement into the characters we now possess the innovation of Chroma Key Compositing (green screnes) to breathe life within our icons. With this revolution artist can now create the most elaborate worlds and unlimited high pace scenes. Thank goo dness, or we wouldnt surrender a planet after all the battles in todays movies. Not only has Marvel made a complete turnaround on the way people view the clash of superheroes and scoundrels through film they have globalized their characters through merchandise, games, and entertainment. A large expansion has recently been released at Hong Kong Disneyland announcing the addition of The compress Man Experience in 2016. This Marvel themed ride will be the first of many tocome into the parks. (Disney Parks Blog) Of course, in every superhero story in that respect will always be a villain to face. In the corporate world, the villain company for Marvel is DC Comics owned by Time Warner, Inc. Time Warner Inc. is a multi-national media corporation headquartered in New York City. As of 2010, it is the largest media and entertainment conglomerate and it is second largest conglomerate as for revenue. Time Warner is compiled of Warner Communication Inc., Time Inc., and Turner Broadcasting System Inc. This corporation excels in film, television and publishing. Time Warner Inc. owns HBO, The CW Television Network, Warner Bros, CNN, Castle Rock Entertainment, DC Entertainment, etc. DC Comics is a publishing unit from DC Entertainment and does extremely well at operating the American comic book market luck as well as relating media. It produces well known characters such as Superman, Batman, Wonder Woman, Green Lantern, Flash, Aquaman, jurist League, Teen Titans and some villains including the Joker, Catwoman, Lex Luthor, etc. The Walt Disney caller-up strives to excel in quite a variety of dissimilar segments. Of course, being a successful and global corporation, it generally comes with tough competition. It is the largest entertainment conglomerate as farthest as revenues (with Time Warner Inc. as a close second place). One of the five segments of The Walt Disney Company includes Studio Entertainment, which through Walt Disney Studios (formally known as The Disney Bros Cartoon Studios) the company does an excellent job by producing multiple divide winning films throughout the decades. At the end of 2009, the Walt Disney Company purchased Marvel Entertainment for $4 billion. both Walt Disney Studios and Marvel Studios are now working in conjunction for marketing and distributing matters. Marvel Studios produces characters such as Iron Man, The Incredible Hulk, Thor, Captain America, Fantastic Four, X-Man, Spiderman, etc. Now, if you arent a comic book superhero geek, and then youre perfectly okay In certain ways, The Walt Disney Company and Time Warner Inc. are evidently similar. The Walt Disney Company foc physical exercises on 3 main priorities technology, innovation, and global expansion. Time Warner Inc. also focuses on these same priorities as well, although portrayal these qualities through a assorted aspect. Both technology and innovation are displayed through various levels and variant types of creativity, from both of these compe titive entertainment studios. For example, disparate plots make innovation opportunities for both types ofsuper heroes. The DC Comic superhero villains dont tend to killwhereas, the Marvel Comics do. Marvel characters are usually pretty unproblematic coming from simple backgrounds. The DC characters on the separate hand, usually are more detailed with different super powers and more fantasy characteristics. Technology comes into play when Marvel Studios tend to use more graphic and uses light science fiction when creating their films. DC Studios tends to obtain a higher sci-fi storyline and image. At the moment, because Marvel Studios is a part of Disney, it makes it easier as far as global expansion goes. Currently, there is a new Marvels Iron Man attraction said to be inception in 2016 at Disneyland Hong Kong. It will be an addition to the Stark Expo, which is in Tomorrowland. Because the Disney and Marvel Studios collaboration is lock in quite new, this is mostly likely ju st the beginning of the Marvel Entertainment expansion. DC Comics on the other hand, has an annually comic book fan convention (Comic-Con). Each year, it is based in a different hosting city. In 2012, it was based in New Jersey and Comic-Con 2013, was hosted in Utah, in Salt Lake City. The next one (in 2014) will be held in California, San Diego. Sometimes there will be more than one event. Usually, there will be one within the United States and in past years, there was also a convention held in Canada and United Kingdom. As you can see, the 3 main priorities (technology, innovation, and global expansion) are lucidly very important to both Marvel Studios and DC Entertainment and their parent corporations (The Walt Disney Company and Time Warner Inc). Both competitors are changing the film and entertainment industry rapidly and it will be a secret as to see what the future beholds.ReferncesComic-Con International San Diego. Comic-Con International San Diego. 2013 San Diego Comic Co nvention, 2013. Web. 25 Oct. 2013. http//www.comic-con.org/DC Comics Welcome to DC Comics. DC Comics. Warner Bros. Entertainment Company, 2012. Web. 25 Oct. 2013. http//www.dccomics.com/Staggs, Tom. Disney Parks Blog. Marvels Iron Man coming to Hong Kong Disneyland in 2016. Disney, 08 Oct 2013. Web. 25 Oct. 2013. . Superhero Nation How to Write Superhero Novels, Comic maintains and Superhero Books. Superhero Nation How to Write Superhero Novels, Comic Books andSuperhero Books. 2012. Web. 25 Oct. 2013. http//www.superheronation.com/Wright, Bradford W. (2001). Comic Book Nation The Transformation of Youth Culture in America. The Johns Hopkins University Press. p. 57. ISBN 978-0-8018-6514-5.